Following the shift from traditional channels towards online sales, employers in all sectors are looking to recruit skilled sales people who can effectively get their products or services to market

What areas of sales can I work in?

Employment opportunities in the sales industry can be grouped into:

  • business-to-business (B2B)
  • business-to-consumer (B2C)
  • customer service
  • direct/field sales
  • export sales
  • fast-moving consumer goods (FMCG)
  • IT sales
  • media and advertising sales
  • medical/pharmaceutical/scientific sales
  • online sales
  • retail motor sales
  • telesales.

Sales roles can be found in all industries, including retail, finance, transport and manufacturing. You could also consider estate agents, travel agents and recruitment consultancies for other sales-related jobs. Depending on your interests and area of specialism, you could be selling medical equipment, pharmaceuticals, IT software, a holiday, a car or a house.

For examples of how your sales skills could be put into practice, see graduate sales jobs.

Who are the main sales recruiters?

Many large companies - from car manufacturing and pharmaceuticals, to IT, electronics and TV, broadband and mobile services - employ graduates in sales and customer service roles.

These leading employers include:

  • Amazon
  • AstraZeneca
  • Bloomberg
  • BT
  • Coca-Cola
  • Danone UK
  • EE
  • Ford UK
  • Fujitsu
  • GSK (GlaxoSmithKline)
  • KPMG
  • Mars UK
  • Mercedes-Benz
  • Microsoft
  • Mondelēz International
  • Nestlé
  • Nissan
  • Philips
  • Samsung
  • Schroders
  • Softcat
  • Unilever
  • Virgin Media.

In addition, opportunities to work in small and medium-sized enterprises (SMEs) span the full range of industries, while there are also sales jobs in the education sector - for example, education publishing.

What's it like working in sales?

Graduates can expect:

  • varied working environments as sales departments are target-driven, challenging and very busy, while field work or medical sales involve long hours away from home, and telesales involves regular office hours or split shifts
  • a basic starting salary of between £20,000-£30,000 for a sales executive, with the chance to earn more for meeting targets - especially because in some companies the level of commission that can be earned is uncapped so there's the potential for high overall earnings for talented sales employees
  • an emphasis on creating, building and maintaining profitable customer relationships, which requires a mix of soft skills including communication, diplomacy, confidence and the ability to deal with rejection
  • to be judged by your results.

To find out more about typical salaries and specific industry roles, see sales job profiles.

For many sales positions, your personality and aptitude for the profession may be viewed as more important than particular qualifications. In the majority of cases, employers will consider candidates with any degree subject, although some will require at least a 2:1.

With some specialised vacancies, such as those involving sales of engineering, IT or medical equipment, it's expected that you hold a related technical degree. If you're starting out in IT sales, a business or computer science degree may be preferred, otherwise you'll likely have to demonstrate commercial awareness and a strong interest in IT.

As you get established, you might want to think about becoming a member of an organisation such as the Institute of Sales Management (ISM). You'll find industry recognised at Levels 2-6 of the Qualifications and Credit Framework (QCF), with ISM Level 6 equivalent to a university degree.

Explore your study options and consider sales training courses.

What skills do employers want?

Recruiters typically look for candidates with:

  • excellent communication skills
  • effective time management
  • honed presentation skills
  • confidence, resilience and persistence
  • good customer service skills
  • ambition and drive (to meet targets)
  • networking and relationship-building abilities
  • initiative to work independently, as well as being part of a team.

You can also read about the top 5 skills for a career in sales to find out what leading graduate recruiters are looking for in their candidates.

Where can I get sales work experience?

Any work experience that allows you to develop your customer service skills and ability to communicate will be valued by employers taking on sales staff. Jobs in retail, hospitality or telesales are widely available on a part-time basis - for example, working as a retail sales assistant.

Some larger companies, such as , , and , offer summer placements or one-year industrial internships in sales or customer management. Other recruiters offer sales, marketing or general management internships that can provide a fast-track to graduate sales positions for successful applicants.

Explore what's currently available and search for sales work experience.

How do I find a graduate sales job?

Large companies across a variety of industries offer sales graduate schemes, including Microsoft, Softcat and Nestlé. Other companies offer sales, marketing or general schemes where you could be given the opportunity to rotate between the different departments. You should check employer websites for details of how to make an online application.

You can find graduate sales positions, such as that of a sales executive, through specialist sales recruitment agencies or job sites. For example, if you're searching for a medical sales position in pharmaceuticals or health care then head to .

If you've got the right characteristics of a salesperson, such as the ability to be decisive and multitask, you're results-orientated and have plenty of business ideas, self-employment is another option. While being an entrepreneur has its challenges, those with sales skills and an abundance of self-belief may find this route fits in perfectly with their ambitions.

To explore sales jobs offered by leading recruiters, search graduate jobs in sales.

What are the key issues in the sales industry?

The nature of sales jobs is already changing, with the shift towards online retail. As globalisation has led to increased competition, giving the buyer a wider choice and greater power, customer care is now at the forefront of any successful organisation.

This has led to an increased demand for graduates with digital marketing and relationship-building ability. You're more likely to require skills in relationship management and consultative selling - a personalised service leading to repeat sales - as opposed to relying on strong negotiation, resilience and persistence tactics to clinch deals.

Also, with social media having such a huge impact on society, customers are taking to popular sites such as Twitter and Facebook in significant numbers and raising complaints via these channels. The sensitivity and diplomacy required in responding so publicly calls for customer service professionals with digital skills and the ability to resolve issues online.